Science | COG

Screenshot_2026-08-25_at_23.26.53.png

MADE IN BERMONDSEY

COG is made locally in Bermondsey, with ingredients sourced close to home wherever possible and sustainability considered from can to COG.

We're shaped by London's creative culture: makers, artists, musicians, designers, and people doing things differently.

Because to us, feeling switched on isn't about being more productive or optimised. It's about creativity, confidence, and human potential.

Screenshot_2026-08-26_at_00.07.34.png

OUR WHY

We're Lauren and Algy. Somewhere between brainrot, burnout + the quest to live forever, we started thinking a lot more about our brains.

COG was created to take ingredients once confined to pills, powders + performance culture and put them somewhere much more enjoyable: a really good soda, made to be shared.

Because the best ideas rarely happen alone.

COG_Illustrations-Toolkit-singles-10_ff8e94d4-5927-4bb9-928b-fdfeb06b0f38.png

LION's MANE: Mushroom extract containing substances that could boost cognitive function including focus & memory.

COG_Illustrations-Toolkit-singles-09_3664f7ac-69dc-4e3f-839d-86712c177674.png

GINSENG: Herbal root used for centuries to boost energy, reduce fatigue, & improve cognitive function.

COG_Illustrations-Toolkit-singles-05_1_6dc8e76b-7393-4ad2-a7ee-00cebeee94b0.png

GINKGO BILOBA: Plant rich in antioxidants that can benefit memory, concentration & anxiety.

COG_Illustrations-Toolkit-singles-12_26f2bfde-b1a3-474b-87c7-8bb9bef3bc40.png

B-Vitamin Complex: 100% daily value, supports brain health, cognitive function, & energy-yielding metabolism.

COG_Illustrations-Toolkit-singles-11_a3e1beec-749a-4214-9a55-c2048377c903.png

VITAMINS C, D, ZINC: 100% daily value, supports immune function & protects against oxidative stress.

COG_Illustrations-Toolkit-singles-04_1d25859f-1aeb-48b5-9476-36c5c04358f1.png

MAGNESIUM: Contributes to reduction of tiredness & fatigue.

COG_Illustrations-Toolkit-singles-07_b1d49214-a37c-4abb-a2c5-428f56cc91d1.png

Calcium: Contributes to energy-yielding metabolism.

Low Sugar

and no artificial sweeteners

Low Calorie

10 kcal per 100ml

100% NRV OF KEY VITAMINS

B1, B3, B5, B6, B12, C, D, Zinc

550mg COGNITIVE BLEND

per every can

Screenshot_2026-08-26_at_00.15.53.png

HONEST & TRANSPARENT

While certain botanical ingredients (such as lion’s mane, ginseng, and ginkgo biloba) do not currently carry authorised UK health claims, we include them based on emerging research and traditional use.

Learn more about approved claims

To learn more about the approved claims supporting COG’s ingredients, as well as on-hold claims for nootropics, please visit:

UK Nutrition & Health Claims Register

On-hold botanical claims register

BUILT WITH EXPERTS

Our Scientific Advisors include Dr Zia Stratos, an internationally trained medical doctor and a leading expert in integrative and functional medicine, as well as Dr Michael McCullough, an acclaimed medical doctor and social entrepreneur who brings deep expertise in brain health.

THE SCIENCE BEHIND OUR COGNITIVE BLEND

Read the latest insights from team COG

Polyphenols and the Brain: What's Inside Cherry

Polyphenols and the Brain: What's Inside Cherry

The colour of a ripe cherry is doing more work than aesthetics. The deep red comes from a class of plant compounds called anthocyanins, part of a wider family known as polyphenols. There are roughly...

Hydration is a Cognitive Issue, Not Just a Physical One

Hydration is a Cognitive Issue, Not Just a Physical One

You probably think of hydration as something that matters during exercise. A water bottle at the gym, an electrolyte drink after a long run, a glass of water before bed if you've been sweating. The...

The UK Functional Drinks Market: Where It's Going, and Why

The UK Functional Drinks Market: Where It's Going, and Why

A category that didn't really exist as a supermarket presence ten years ago is now one of the fastest-growing parts of UK soft drinks. Understanding why matters, partly because the trajectory is unusual, and partly...

What "Natural" Actually Means on a UK Food Label

What "Natural" Actually Means on a UK Food Label

The word "natural" is one of the most heavily marketed and least clearly defined words in UK food labelling. If you've ever picked up a snack, juice, or drink and thought the wording on the...

What Actually Is Lion’s Mane, and Why Is It in Your Drink?

What Actually Is Lion’s Mane, and Why Is It in Your Drink?

You’ve probably seen lion’s mane on an ingredient list somewhere recently. Maybe on a supplement label, maybe on the back of a can. It’s one of those ingredients that went from total obscurity to appearing...

Zinc and the Brain: The Mineral That Sits Quietly Inside Everything

Zinc and the Brain: The Mineral That Sits Quietly Inside Everything

Zinc gets less airtime than magnesium and a fraction of the attention given to vitamin D. That's odd, because the human brain is full of it. The hippocampus, the part that handles memory and spatial...