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Our story

HOW IT ALL BEGAN

Hello, we’re Lauren and Algy, and this is the story of COG (so far!).

We met at Wilderness Festival 2017. Algy made a strong first impression, dressed as a space cowboy. In the early days, life was lots of partying, work, and everything in between.

Then we had a baby. And it was a different kind of chaos. 

We wanted to feel more present and connected to what we were doing…without the insane highs or boozy brain fog.

We discovered lion’s mane and other nootropics used for centuries to support focus and clarity. They worked, but mostly lived in dire pills and powders.

So we decided to build something better ourselves. We launched COG. The first all-natural soda that’s genuinely better for your brain.

In less than a year, it went from a madcap thought into something you can touch and taste. Incredibly, we’re launching in The Hoxton, Mother Kelly's, and a bunch of independent shops and cafes. We’re blown away to see COG taking on a life of its own. And we’re so grateful to everyone who’s helped us on the journey.

To be continued…

MADE IN THE UK

Built in Bermondsey

We make COG in London, with trusted partners at every step, from formulation through to final can.

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How it's made

SUSTAINABILITY

There's already enough noise, and enough unnecessary impact, out there.

We make COG differently.

  • Thoughtfully sourced ingredients, functional botanicals, and clean formulations.
  • No unnecessary extras, and nothing artificial.
  • Low sugar and low calorie, by design.
  • Infinitely recyclable plastic-free aluminium cans.
  • UK production: less distance, less environmental impact.